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Corporate Executive Board Celebrates Excellence in B2B Sales and Marketing
Innovations in Digital Marketing, Sales Enablement and Thought Leadership Enhance Corporate Performance in Increasingly Complex Business-to-Business Marketplace -

LAS VEGAS, Oct. 19, 2011 /PRNewswire via COMTEX/ --

Corporate Executive Board (NYSE: EXBD), a leading research and advisory services company, today announced the winners of its 2011 B2B Sales and Marketing Awards. By leveraging innovations in digital marketing, sales enablement and thought leadership, CEB's 2011 B2B Sales and Marketing Award winners demonstrate exemplary best practice that redefine the way they do business and create sustainable value for their customers. These are especially notable achievements given the increasingly complex business-to-business marketplace.

"As an organization committed to driving corporate performance through innovations in sales and marketing, we celebrate these award recipients who have implemented best-in-class solutions to help their customers and companies succeed," said Haniel Lynn, general manager, CEB. "CEB's B2B Sales and Marketing Award winners demonstrate an unparalleled display of leadership when it comes to employing breakthrough sales and marketing best practice in today's crowded marketplace."

The B2B Sales and Marketing Award recipients were evaluated based on alignment with organizational goals, applicability to the desired target audience and customer focus. Six companies were named as this year's winners in the following categories:

Category

Winning Company

Marketing

Best Sales Enablement

Hill-Rom Holdings, Inc.

Best Digital Innovation

CenturyLink, Inc.

"Coolest" Marketing Campaign

Eloqua Corporation

Sales

Commercial Achievement

W.W. Grainger, Inc.

Best Adoption of Insight

Treasury Wine Estates

Excellence in Sales Operations

ADP Dealer Services

The B2B Sales and Marketing Award winners were honored during CEB's second annual summit for senior sales and marketing professionals on Oct. 18, 2011 in Las Vegas, Nev. The three-day summit entitled, "Inside the Customer's Purchase Decision," explored thought leadership, research findings and best practice driving collaborative sales and marketing strategies to influence customer buying behavior.

About Corporate Executive Board

By identifying and building on the proven best practices of the world's best companies, Corporate Executive Board (CEB) helps senior executives and their teams drive corporate performance. CEB offers comprehensive data analysis, research and advisory services that align to executive leadership roles and key recurring decisions. CEB tools, insights, and analysis empower member companies to focus efforts, move quickly, and address emerging and enduring business challenges with confidence. CEB's client and member network includes 85 percent of the Fortune 500, 50 percent of the Dow Jones Asian Titans, and 70 percent of the FTSE 100. It spans more than 50 countries, 5,300 individual organizations, and 225,000 business professionals. For more information, visit www.executiveboard.com.

SOURCE Corporate Executive Board